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#12: How to find a great professional coach

Here’s how to find a professional coach in order to help you develop your career and increase your ability to overcome challenges and self-limiting beliefs.

It takes about 3 minutes to read. Enjoy.

Inverlonan, Scotland

Today I’m going to provide you with a number of ways that you can find a professional coach.

If you are able to find a great coach to work with, that is right for you, then you’ll soon find that managing your work and career becomes a whole lot easier…

Unfortunately, most people don’t know how to find a coach because of a lack of understanding.

They’ve never had to find a coach before

But also because they:

  • Fail to use their network effectively

  • Are overwhelmed by the options available

  • Don’t know about the free coaching options available

  • Think that any coach they contact will only promote themself

In this guide, I’ll give you some practical and easy-to-follow options that can help you find a great coach.

Here they are:

Option 1: Utilise the top coaching directories

A quick internet search will take you to a number of different coaching directories.

I would advise you to use the International Coaching Federation’s (ICF) ‘Credentialed Coach Finder’.

It is a free searchable directory with listings for thousands of qualified ICF-credentialed coaches worldwide.

You can use it to identify and select trained, qualified coaches best suited for your particular situation by using the filtering functionality available.

Once you’ve done that, you can use the ‘Request for Proposal’ tool for all of the coaches matching your search criteria and have them tell you why they should be your choice!

It’s a really effective way of finding a coach no matter where you are based in the world.

Another great option if you’re in the United Kingdom is The Growing Coaches.

Option 2: Use your network

So many people go wrong by failing to use their network. Don’t make the same mistake.

Ask your professional network for recommendations via LinkedIn.

Here's some boilerplate text you can try typing in as a new post:

I’m working to improve XX this year in order to YY.

I think a professional coach could help and I would like your recommendations.

Please tag someone below or send me a message. Thanks


XX: Area of focus; Theme YY: What you’re looking to achieve/change/develop; Outcome

You’ll be amazed by how many people will share information on a great coach they worked with when asked.

Option 3: Contact a local business school

The best way to find a pool of hungry new coaches is to find, and contact, a business school that has a coach training course.

The coach trainees will always need willing volunteers!

I trained at Henley Business School and, to complete the course, I had to coach (’formally’) for a minimum of 20 hours.

Guess what? Most of those 20 hours were freebies to people who were willing to let me practice what I was learning in exchange for an hour of dedicated coaching.

Does it matter if they’re ‘only’ a trainee?

Honestly, if it’s someone going through a certified coach training course, even if they are a beginner, the quality of coaching will probably be better than the majority of coaches out there…

Option 4: Use me!

If you’re reading this, then it means you have access to not just 1 coach, but hundreds as I lead a community of 150 professional coaches and I have even more in my network.

Explain to me exactly what challenge you’re looking to overcome and it would be my pleasure to help you.

But it doesn’t just need to be me.

If you do know of someone who is a coach, then ask them if they can help you.

What I’ve learned about the coaching community is that they are much more likely to want to help you find a great coach for you, than they are likely to try and hard sell you their services.


  1. Utilise the top coaching directories, such as the ICF’s

  2. Use your network to receive recommendations at scale

  3. Contact a local business school to connect with trainee coaches

  4. Ask a coach that you already know for suitable recommendations

Get started with finding a coach today and change your destiny.

Good luck!


If you enjoyed reading this newsletter, the best compliment you could pay me would be to share it with others using the links below.

Thanks, Jamie

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