A step-by-step approach to defining your coaching niche, allowing you to focus on building a business with the type of clients that you want.
The #1 reason why coaches fail with their coaching business is they aren’t focused on a specific client.
Building a new coaching business from nothing is extremely difficult.
Make it easier for yourself by determining exactly who you want to work with.
The success of your marketing and business development activity, and your business as a whole, depends upon it.
The Coaching Niche Playbook is how you start.
The Coaching NICHE PLAYBOOK
Trying to decide if The Coaching NICHE Playbook is for you?
Who, specifically, is this course for?
The Coaching Niche Playbook is for any new coach, or soon-to-be coach, who wants to define their ideal client type, understand how to leverage their experiences, and win new business.
If you know you want to be a profitable professional coach but can’t clearly and consistently articulate who you want to work with, this course is for you.
Who should NOT buy this course?
If you already have a clear, repeatable, framework for establishing whom you want to work with based upon your experience and interests, this course is probably not for you.
There are so many mistakes to make as a new professional coach.
But the biggest mistake of all is not being clear on whom you want to work with.
Think you’ve got that figured out already? Great. If not, read on.
This is not some vague course. It's focused on defining a clear niche to help professional coaches take the most important first step towards a successful coaching business.
Is this a marketing course?
No. While this course has some helpful tips, it's not intended to teach you how to market your coaching business.
This course is intended to show you how to use a simple process to create your coaching niche so that you can then start to market your business with clarity and confidence.
Frequently asked questions
Who, specifically, is this course for?
The Coaching Niche Playbook is for any new coach, or soon-to-be coach, who wants to define their ideal client type, understand how to leverage their experiences, and win new business.
If you know you want to be a profitable professional coach but can’t clearly and consistently articulate who you want to work with, this course is for you.
Who should NOT buy this course?
If you have already decided exactly who you want to work with and you are consistently attracting your ideal client type, this course is probably not for you.
Why is defining a niche important?
Older coaches will tell you it’s not. But the coaching market is now one of the most competitive industries on the planet. If you think you can add ‘Coach’ to your social media profile and start to win new business...good luck.
Get your niche right and everything else you need to develop your coaching business (e.g. writing website copy, posting on social media, developing your outbound strategy) will start to become a lot easier.
What problems will this course help me overcome?
No more wondering how to leverage your strengths.
No more avoiding getting started with your marketing.
No more worrying about turning away clients.
No more worrying about whether you need to work with clients that drain your energy.
This approach will help you create your niche and open the door to a business that you are truly excited about.
Why should I listen to you? Who are you?
My name is Jamie Dru. I'm a former management consultant turned executive coach who has built a profitable coaching business from nothing.
I lead a global ‘Marketing for Coaches’ community of 150+ executive coaches and I have hosted, interviewed and learned from some of the most respected coaches in the world.
You absolutely do not have to listen to me but believe me when I say that defining your coaching niche is the single most important thing you need to do if you want to be a successful professional coach.
What will I learn in this course?
You’ll learn my step-by-step method for defining your coaching niche based on your experiences, interests, and fears.
It's the same method I've followed to define my own niche and consistently attract my ideal clients.
I’ve also shared this approach as a guest speaker on the topic of growing a coaching business on podcasts and at business school seminars.
How long is the course and what is the format?
The course is roughly 45 minutes long and is a video course with some additional bonus modules that are text-based.
What's missing in this course that other courses charge so much for?
You won't be watching any award-winning cinematography although the sound quality should be OK given that I’ve recorded my podcast several times now!
It's just me at home recording a simple process that will give you what you need to succeed.
Do I get lifetime access?
Yes, absolutely. You can access it for as long as you'd like at no extra cost.